earasryhqaey
Appassionato
Iscritti
Registrato: 26/06/19 10:26
Messaggi: 309
|
|
Generating Sales Leads Business Articles | October 17 , 2005
Any company that relies on selling a product or service needs strong sales lead generation. A sales lead is a prospective customer. Businesses try to get as much information about their sales leads as possible.
They need to find out what makes this person a potential buyer of their product. Many sales-based businesses develop lists of potential customers. They use different tactics to come up with these lists. Some of the most common methods of customer lead generation are referrals, telemarketing, and advertising.
Referrals come from many sources. They can come from other businesses , referral services, or from current customers. Companies in a particular field may refer clients to one another. For example, an auto mechanic that specializes in transmissions may refer customers to another mechanic who mainly deals with electrical problems. It is very uncommon for competing businesses to do this , but companies that offer different products in the same field do it quite often. Some businesses exist solely to provide other companies with lists of prospective clients. These businesses are called list services, and they can be a great help in customer lead generation. These services compile lists for other businesses to be used for direct mailing, telemarketing , or business-to-business sales. On a more personal level, satisfied customers may tell their friends and family to buy from a particular business. Good word of mouth can be the best sales lead generator.
Telemarketing is another widespread sales lead generation technique. This often involves someone cold calling people to tell them about their products. Telemarketing has a high rate of failure, as many people do not like receiving unsolicited phone calls. If some people do respond positively , then the telemarketing is a success. Telemarketers benefit greatly if they have a list of referrals to call. This way they are not making purely cold calls, greatly increasing their chances of success.
Advertising is another way to generate leads. Any type of advertising, be it radio , print, or billboard is great for letting potential customers know what products a business offers. Advertising itself has become a huge business. Some of the most successful companies in the world are advertising firms.
Customer lead generation is one of the most important parts of sales. Salespeople are much more successful if they have an idea of who may be interested in buying their product.
Article Tags: Customer Lead, Lead Generation
Marketing online-making a marketing plan Marketing Articles | December 7 , 2008
Marketing online poses its own challenges. Even if you have been doing business offline for many years you will find it is a completely different world, with different marketing methods online. However there is one thing that is common to all marketing endeavors and that is the need for a marketing plan. Without one it is hard to get focused on the work at hand and progress in your business. Here is a step by step plan that is easy to follow and will guide you in the right direction.
Steps to a successful marketing plan:
Once you have decided on a concept, and a niche market you are ready to make a marketing plan. But before you begin you will need to do a little marketing analysis.
Analyze your visitors: understand who they are , where they like to go and what interests them. Once you do this you will be able to know what their needs are and develop the right products for them. you will also know what websites they like to visit and which publications they like to read. This will make your marketing efforts easier. Once you know your market and where to find them you can start some online marketing promotions. There are a lot of options open to you when you look at marketing methods. Make a list of all the methods you know. Understand which ones will be best for your market. Some will take time to take effect others will bring visitors quickly. Prioritize these methods. At first do one that will take a little time to be effective. For example search engine submission. It takes a few weeks to get indexed in the search engines so you will need to do this first. While you are waiting you can set up a promotion that will build itself and keep on increasing traffic. A good example of this would be viral marketing. You just set it up and let it build. While this is building you can use a fast method to generate traffic like Google Adwords. With this promotion you get visitors within hours and can be making sales within the day. Once you have set up these 3 promotions and made sure they are running smoothly you can add more marketing methods, until you have built up multiple methods of marketing.
This simple online marketing plan can be used for any business and duplicated for new niche markets. Remember to test and track traffic and sales conversions for every method you use. You can use landing pages and split testing to do this. This will help you to get the maximum performance out of each one. When you do this your business will grow and you will develop a profitable enterprise.
If you want to set up a traffic sytem using multiple methods of traffic generation then you can look at this . it also includes a manual to understand the different aspects of traffic promotion and online marketing.
Article Tags: Marketing Plan, Online Marketing |
|
Portale
Blog
Album
Gruppi utenti
Lista degli utenti
Pannello Utente
Registrati
FAQ
Cerca
Messaggi Privati
Statistiche
Login
Calendario
Downloads
