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Why Do YOU Need an Opt-In Mailing List? Marketing Articles | September 11 , 2002
The more we think about it, the more we are drawn back to the business ... put forth by mail order gurus of past decades . . . ... ... like Joe Karboand Melvin Powers. While ea
The more we think about it, the more we are drawn back to
the business fundamentals put forth by mail order gurus of
past decades . . . self-made millionaires like Joe Karbo
and Melvin Powers. While each one had his own marketing
techniques and closely guarded secrets, the one concept
that you could be sure to hear from each and every one of
them was, 'The money is in the list.'
That is no less true today , for those of us who do our
business on the bandwidths. Since our business is conducted
by way of an impersonal, if not anonymous medium, it is up
to us to personalize our business relations and dealings in
a manner that best suits our customers and ourselves.
Enter the Opt-In mailing list of the 21st century.
The only difference between our lists and the lists of
Karbo and Powers is that we collect names and email
addresses, rather than street addresses and postal codes.
For the most part, the underlying marketing techniques
haven't changed.
Gratefully , the cost of launching a large email campaign is
only the merest fraction of the cost incurred with a
similar sized campaign by traditional ground mail.
But we still need to conserve our time and energy by
sending our information and offers to people whom we know
are interested. In other words, they have 'opted-in' to our
list by expressing a predetermined interest in our products
and promotions.
We still must contact our prospects on a regular basis, to
let them become acquainted with us, develop credibility,
and set the stage for relationships that are conducive to
doing business. It often takes several contacts to convert
an interested prospect into a paying customer , a near
impossible task with one-shot advertising.
Our opt-in list allows us to do specific research, and test
the market for perceived needs. We can survey our customers
and prospects to determine what their problems are, what
it is that they wantneed, and how much they feel a
solution is worth.
By doing this sort of research, we can develop highly
specialized 'lists-within-the-list' that are comprised of
highly targeted prospects for a particular offer. You can
bet that this type of list targeting was used whenever you
hear one of the Internet gurus crow about making $20K from
a single email campaign.
Unlike any one-shot advertising venue can ever do , our own
well cultivated opt-in list can guarantee us a monthly
income into the future. This is what is meant by 'The money
is in the list.' If we care for our list members, give
excellent service, and cater to their needs, the list
itself becomes a means to financial freedom.
__________________________________________________
? Copyright 2002 - Serenity Marketing Group LLC
All Rights Reserved Worldwide What Is the Best Color For Selling A Home?
Posted by nick_niesen on November 8th, 2010
Love at first sight is a concept that applies to the real estate market. So , what is the best house color to sell your home to a love struck buyer?
What Is the Best Color For Selling A Home?
When you go to social events, do you make an effort to snazzy yourself up? Of course you do. The simply fact is attraction is a key factor in forming relationships and the same applies to your house. When you put the house on the market, you need to make it look good for the dates with potential buyers. The color of your house can make all the difference.
First, there is no absolutely correct answer to the best color. Instead, the decision depends on the makeup of your home and the surrounding landscape. Let聮s take a look at some issues:
1. Whatever color you choose , make sure it doesn聮t clash with the other homes in the neighborhood. An otherwise appropriate color could end up making your house an eye-sore.
2. The Roof. What color is the roof on your home? If it is a red tile roof, off-whites are probably going to be the best choice. Dark green will not. Unless you are going to invest money in a new roof, make sure the paint color doesn聮t clash with it.
3. Highlights. If there is a particular part of your house that should be emphasized, used light colored paint around it to draw attention.
4. Hide It! Conversely, if there are parts of the house that are mundane , use darker colors to draw attention away from them.
5. On large flat surfaces, such as the side of a garage, keep in mind the color you choose will have a washed out appearance.
Now we get to the fun part. After considering the above issues, make a preliminary list of colors and buy small cans of each color. In a private area of the house, start applying samples strokes a couple feet long and a foot or so wide. Try to paint examples in both shaded areas and those exposed to the sun.
Do not immediately judge the results of your experiments. Instead , wait a few hours for the paint to dry and then start comparing. Dry paint takes on a very different appearance than wet paint.
Once the paint is dry, take a long look at each sample. You will typically find the colors look much different than you thought they would. You may find one color is perfect or you may find something a little different would be best. Either way, you聮ll have come up with the best house color to sell your home.
If you are heading to get in touch with a towing organization for your junk auto removal, you may well have to encounter some problem. |
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