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Viral Marketing ? 3 Dead Simple Applications Marketing Articles | November 1 , 2010
Viral marketing is one of the most powerful methods you can use to increase and maintain a strong online presence.
This particular online marketing strategy harnesses the efforts of others to help significantly boost your exposure.
Read further to see 3 simple suggestions you can use to initiate very effective viral campaigns where others do all the work for you!
Viral marketing is one of the most powerful methods you can use to increase and maintain a strong online presence. The thing about this particular online marketing strategy that makes it so effective is its ability to harness the efforts of others to increase your exposure. Much like lighting a fuse this strategy relies upon a one time effort by you to initiate a movement by others that leads to an expansion of your own online presence. There is absolutely no more efficient way to promote a business or product on the internet than by the use of viral campaigns.
Here are 3 very simple ways to initiate viral campaigns built upon the efforts of others that will increase the exposure of your business or products.
Article Submissions
Article submissions are a great online marketing strategy all by themselves since you can gain back links and credibility as well. When you submit high quality content to article directories not only do people read them and click on your business links but others 'use' your content as well. Remember, wherever your article is used it will always contain a link back to your business and you will be credited as being the author. In this way other internet businesses or people who have an interest in what you authored will be displaying your content to their site visitors expanding your online presence. Don't you love the benefits you can receive from the combined efforts of others, well after you created and submitted the content!
Free Giveaways
Whether on a blog, website or even your squeeze page , offer something useful and free to others while encouraging them to freely pass it along themselves. Here too you will need to create something of value that will compel others to share it with their friends or colleagues. With a little research and effort you can create multiple viral campaigns in this way that will continue to send you traffic for some time to come.
Blog
Blogging is a great way to leverage the help of readers and the search engines to expand and maximize your online presence. If the content you post is optimized correctly search engines will visit your site to consider the relevance of your content and then display it in their search results. On the other hand people who visit your site and like what you have to offer will refer others to your blog as well.
Viral marketing is one of the most effective uses of your time when promoting any goods or services on the internet. This powerful online marketing strategy utilizes the efforts of 'others' to help spread the word resulting in an increase in your own online presence. The 3 simple strategies offered above are easy to implement viral campaigns that will significantly boost your exposure and best of all, by combining the efforts of others! Absolutely nothing is more effective than word of mouth advertising either online or off!
I have been asked by many clients how a piece of federal legislation can literally be amended without an act of Congress. If you have been following the press coverage of regulations revising the Fair Labor Standards Act, then you already know that executive branch rewriting the rules of the game is permissible so long as the regulations are promulgated and subject to comment.
The major change is in the definition of exempt categories. Under the new rules, an exempt employee must be paid at least $970 per week when the regs take effect in mid-2016. This is more than double the current minimum of $455 per week. There will be annual upticks in this number as well. In real world terms , this will be a game changer for many of my clients, particularly those outside major metropolitan areas where $50,000 is an exceptionally high income level鈥攐ne not attained by teachers, nurses and even business owners!
The expectation now , pending further releases in August, is that the Department of Labor will also revise the job duties elements of the administrative exemption to narrow the number of employees who would qualify to be paid on a salaried, rather than hourly, basis.
To date , the FLSA requires that, to be exempt, an employee must meet certain job duty requirements involving the exercise of independent judgment, discretion and supervision. How did DOL get to that $50 ,000 number? They used the 40th percentile of earnings for full-time salaried workers nationwide. They also plan to up to the exemption for highly compensated employees from $100,000 to $122,148 annually.
The reason that the regulations are being held back to August is that DOL wants additional information on the duties tests. There is concern that, as currently implemented , they are screening out workers who do non-exempt work for part of their days. California now uses a 50 percent test and the feds are certainly looking in that direction.
Additionally, DOL is considering adding a list of occupations that must be classified as non-exempt to
鈥減rovide guidance鈥? Clarity is always a good thing as it avoids misinterpretation but you can well imagine that certain industries will be targeted!
Even though, in theory, we are dealing with implementation within the next year , this could easily be delayed. When the rules were last revised in 2004, the entire process took over 17 months so we may be looking at. |
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